With around 310 million monthly active users, Twitter is a social media service you can’t afford to ignore. But before you can use Twitter as a marketing tool, you need followers. For the beginner Twitter user, this can seem like an impossible task. Follow these twelve tips to help you increase your Twitter followers fast.

Twelve Tips to Get More Twitter Followers

Don’t Be Shy

Include a photo with your Twitter profile. I always think twice about following someone who does not have a photo. Why? No including a photo tells me you are either a spammer or a newbie. Use a good headshot without gimmicks. It just looks more professional.

Make Your Bio Interesting

Writing a good bio is an art form. Don’t rush it and never leave it blank. It is one of the first things potential followers will see and read. Include who you are and what you do. What’s your tagline? If you’re trying to make money with your blog, you need to sell it to your potential followers. Include your location – people like to know where you’re from.

Use a Custom About Page

Your Twitter bio is a maximum of 160 characters. That’s not much room to tell potential followers why they should follow you. Consider creating a custom About page on your blog and linking to it in your Twitter bio. When a potential follower clicks on that link, they will find a page you have created just for them. Howdy, lovely Twitter follower!

Make Your Twitter Presence Visible

How often have you read an interesting post and wanted to tweet the link to your followers only to find there is no convenient way of doing so? Make it easy for blog readers to follow you on twitter. Put a twitter widget in your sidebar and a link at the top and bottom of your page. Activate social share buttons for every post you publish. Don’t forget about other ways of spreading the word: include your Twitter username in your email signature, business cards, your author bio if you write guest posts or at the bottom of comments when you comment on other blogs.

Share Content with Value

This is probably the most important tip. Point people to valuable resources, whether that’s your own posts or other people’s. Write content that other people want to read and want to pass on to their own followers. This is the key to getting retweeted and the key to picking up more followers organically.

Don’t Self Promote (Too Much!)

Don’t spam your followers with too many links to your own posts, products and affiliate links. That is a guaranteed way for your follower numbers to drop. Yes, promote your blog posts and products on Twitter, but don’t overdo it.

As a general rule, no more than 10% of your tweets should be ‘taking’ tweets. That is, Tweets that say look at me, here are my articles, here are my products. 90% of your tweets should be ‘giving’ tweets. That is, Tweets that say that’s a great article you wrote, here’s an article I read that you might find useful, if you liked that you might like this too.

If you think of you and your Twitter followers as a physical group of friends, you don’t want to be the guy or girl that everyone resents because they never pay their share of the cab fare, or never buy the beers or coffees when it’s their turn. Reciprocity is the key to good relationships on Twitter.

Reciprocity is the key to good relationships on Twitter. Don't be the guy who never buys the beers. Click To Tweet

Post Frequently, but Not Too Frequently

Don’t bombard your followers with a flood of tweets at a particular time of the day. If you do your reading and research in the evening, it’s tempting to tweet all the interesting posts you find at the same time. Don’t. Use an app like Hootsuite to spread them out throughout the day. This has the bonus of not annoying your followers and increasing the range of people who see your tweets.

Engage with Your Followers Publicly

The DM is a terrible way to engage with your readers. I never use it (If you’ve ever sent me a DM, this is why I’ve never responded to it!) Why? Everything I say to one follower I’d be perfectly happy for all my other followers to read it too. If I wouldn’t be happy with all my other followers reading it, then I have no business tweeting it. Instead, engage with followers publicly. That’s the whole point of Twitter! Of course, you can’t engage with your readers publicly if you don’t engage with your followers…

Engage with Your Followers

If you only use Twitter for linking to your own blog posts, you’re never going to get the most from it. Twitter is social media, so be sociable. Retweet and like other people’s tweets (they’re more likely to return the favor), tweet someone back if you’ve enjoyed a post they tweeted. If you find a profile of someone with common interest, send them a tweet and say hello. Be generous in retweeting other’s tweets. Twitter encourages sharing. The more you retweet others, the more people will retweet you. And that’s the best way to grow your number of followers.

Use a Mixture of Sharing Techniques

Auto tweeting your own posts is easy. Retweeting other people’s tweets is easy. Instead of taking the easy option, try putting in a bit of effort. For example, instead of just retweeting a link to an interesting post, write a new tweet such as, Great post about intermittent fasting by @twittername at URL. The personal touch will be appreciated by the author, make them more likely to follow you and retweet your own content to their followers.

Don’t Use an Auto-responder

I’m sure received loads of these in your DM box: Thanx for the follow. Why not also follow me on Facebook, Google+, Instagram . . . They’re annoying and they don’t work. People who follow you don’t expect you to thank them. If you really want to, do it personally in a tweet written specifically for them.

Follow Strategically

You’ve probably seen accounts that look like this: Followers – 293, Following 10,618. This person is an aggressive follower, following everyone in the hope they’ll follow him back. This strategy will get you followers (slowly), but they won’t necessarily be the kind of followers you want. They are likely to be aggressive followers themselves and are less likely to engage with you and your content than a targeted follower. Instead, follow people in your niche, people who use your target keywords in their bio or tweets. If you follow people in your niche, they are more likely to follow you back and retweet your tweets, introducing you to their followers who a probably also active in your niche and so on.

You can follow me on Twitter here: Follow Me on Twitter I’m afraid I can’t guarantee to follow you back!

What are your tips for increasing your Twitter followers? Do you think Twitter is worth the effort? Let us know in the comments below.

About The Author


David is the founder and editor of Blog Cogs, a blog about making a living from blogging. Learn more about him here.

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