We all know that backlinks are one of the most important factors that influence where a site ranks in search engines. We also know that getting backlinks is no easy feat. This short post will describe how unlinked mentions could be an untapped gold mine of potential backlinks.

Gain More Backlinks with Unlinked Mentions

Here’s my simple tip to improve your backlink profile:

One of the easiest ways to gain new backlinks is to find articles that mention you but do not link to you, and ask them for a link.

How to Locate Unlinked Mentions

Google is your friend when it comes to finding unlinked mentions. Simply, go to Google Advanced Search, enter your blog name, or any other term you want to search for, in the ‘this exact word or phrase’ field and click Advanced Search. You’ll probably find a number of unrelated results in the search, but it’s worth taking a few minutes to click through the results and find those precious unlinked mentions. After the first search, I recommend performing the same search every month. In that case, you can select ‘past month’ in the ‘last update’ field. This will return a smaller number of results and you’ll be able to inspect them quicker.

Google-advanced-search - Unlinked Mentions: A Simple Way to Get Backlinks

Requesting Links

Once you’ve found your unlinked mentions, the next step is to contact the owner of the site, thank them for linking to your blog, and ask if they’d be kind enough to add a link to your site. You could explain to them that adding a link would also make things easier for their readers. In my experience, most people will be only too happy to add the link. It was their idea to mention your blog in the first place after all, so adding a link is no big deal. This is also a great way of building contacts with other bloggers and, who knows, it may even lead to guest posts and other collaborations.

How Many Extra Links Can You Get?

Obviously, that depends on how many people are mentioning you. If you have a high traffic blog, you may find a gold mine of unlinked mentions out there. If you’re still building traffic, you may just find goose eggs.

Using Advanced Google Search is a cheap and cheerful option, but if you use online marketing tools such as Moz and Buzzsumo, you have access to more advanced versions that you can set to alert you every time your blog receives an unlinked mention. The great thing about Moz and Buzzsumo is they offer a free trial so you can sign up and try the tools before you buy. Click the buttons below for more details.

Learn More About Buzzsumo and Start Your Free Trial Learn More About Moz and Start Your Free Trial
I hope this post has helped you add some precious backlinks to your profile. If you have any other backlink-building tips, please let us know in the comments below.

About The Author


David is the founder and editor of Blog Cogs, a blog about making a living from blogging. Learn more about him here.

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6 Responses

  1. ajay

    I found another site for researching SEO. Thanks, bro. Great method.

  2. Ileana

    This is such a great tip! I did not know one could find more like this and be able to request the backlinks!

  3. Vaishnavi

    Wow. A great way to convert references to traffic. Besides we get to make build some good relationships, in the process. Thank you for this awesome method to utilize casual mentions!