We all know that backlinks are one of the most important factors that influence where a site ranks in search engines. We also know that getting backlinks is no easy feat. This short post will describe how unlinked mentions could be an untapped gold mine of potential backlinks.
Gain More Backlinks with Unlinked Mentions
Here’s my simple tip to improve your backlink profile:
How to Locate Unlinked Mentions
Google is your friend when it comes to finding unlinked mentions. Simply, go to Google Advanced Search, enter your blog name, or any other term you want to search for, in the ‘this exact word or phrase’ field and click Advanced Search. You’ll probably find a number of unrelated results in the search, but it’s worth taking a few minutes to click through the results and find those precious unlinked mentions. After the first search, I recommend performing the same search every month. In that case, you can select ‘past month’ in the ‘last update’ field. This will return a smaller number of results and you’ll be able to inspect them quicker.
Once you’ve found your unlinked mentions, the next step is to contact the owner of the site, thank them for linking to your blog, and ask if they’d be kind enough to add a link to your site. You could explain to them that adding a link would also make things easier for their readers. In my experience, most people will be only too happy to add the link. It was their idea to mention your blog in the first place after all, so adding a link is no big deal. This is also a great way of building contacts with other bloggers and, who knows, it may even lead to guest posts and other collaborations.
How Many Extra Links Can You Get?
Obviously, that depends on how many people are mentioning you. If you have a high traffic blog, you may find a gold mine of unlinked mentions out there. If you’re still building traffic, you may just find goose eggs.
Using Advanced Google Search is a cheap and cheerful option, but if you use online marketing tools such as Moz and Buzzsumo, you have access to more advanced versions that you can set to alert you every time your blog receives an unlinked mention. The great thing about Moz and Buzzsumo is they offer a free trial so you can sign up and try the tools before you buy. Click the buttons below for more details.